Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.

By:

Sargeant, Adrian

Contributor(s):

Jay, Elaine

Material type: Text

TextPublication details: New York: Routledge, 2014.Edition: Third EditionDescription: xvi, 439 pages : illustrationsISBN:

9780415831574 (hardback)
9780415831581 (pbk.)

Subject(s):

Fund raising

DDC classification:

R 658.15224 SAR.F

Contents:

The history and development of fundraising practice -- Fundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	Reference	R 658.15224 SAR.F (Browse shelf(Opens below))	1	Not For Loan		COM 9028

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Includes bibliographical references and index.

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