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Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.

By: Contributor(s): Material type: TextTextPublication details: New York: Routledge, 2014.Edition: Third EditionDescription: xvi, 439 pages : illustrationsISBN:
  • 9780415831574 (hardback)
  • 9780415831581 (pbk.)
Subject(s): DDC classification:
  • R 658.15224 SAR.F
Contents:
The history and development of fundraising practice -- Fundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce Reference R 658.15224 SAR.F (Browse shelf(Opens below)) 1 Not For Loan COM 9028

Includes bibliographical references and index.

The history and development of fundraising practice -- Fundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management.

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