Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.
Material type: TextPublication details: New York: Routledge, 2018.Edition: First EditionDescription: xvii;246pISBN:- 9781472440969 (hardback)
- 658.8342 MEL.I
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Dept. of Commerce Processing Center | Dept. of Commerce | 658.8342 MEL.I (Browse shelf(Opens below)) | 1 | Available | COM 8687 |
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Includes bibliographical references and index.
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
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