Amul's India: Based on 50 years of Amul Advertising by daCunha Communications/ Verghese Kurien.

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Material type: Text

TextPublication details: Noida: Harpercollins, 2012.Description: xi;212pISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.827 KUR.A (Browse shelf(Opens below))	1	Available		COM 7442

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Previous	658.814 THO-D Direct marketing in action: Cutting edge strategies for finding and keeping the best customers	658.82 MUL.P Promotional marketing /	658.827 CHE.U Understanding brands /	658.827 KUR.A Amul's India: Based on 50 years of Amul Advertising by daCunha Communications/	658.827 SAK.G Global brand expansion/	658.827 SAR.S Strategic brand management for B2B markets : a road map for organizational transformation /	658.83. MAL.M6 Marketing Research: An applied orientation /	Next

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