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Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
Material type:
TextLanguage: English Publication details: New York: Routledge, 2019.Description: xii, 424 pages : illustrationsISBN: - 9781138331907
- 9781138332089
- Strategische marketingplanning.
- 658.802 ALS.A
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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Dept. of Commerce Processing Center | Dept. of Commerce | 658.802 ALS.A (Browse shelf(Opens below)) | 1 | Available | COM8959 | ||
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Dept. of Commerce Processing Center | Dept. of Commerce | 658.802 ALS.A (Browse shelf(Opens below)) | 1 | Available | COM8939 |
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| 658.800954 DAS.E Emerging Business Trends and Marketing Strategy/ | 658.800954 JAU.S Services marketing : text and cases / | 658.802 ALO-S Services Marketing | 658.802 ALS.A Applied strategic marketing : a step-by-step approach / | 658.802 ALS.A Applied strategic marketing : a step-by-step approach / | 658.802 APT-S Services Marketing | 658.802 AVA.M Marketing of financial services/ |
"Published in Dutch by Noordhoff Publishers, 1993, 2017."
Includes bibliographical references (pages 411-416) and index.
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