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Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.

By: Material type: TextTextLanguage: English Publication details: New York: Routledge, 2019.Description: xii, 424 pages : illustrationsISBN:
  • 9781138331907
  • 9781138332089
Uniform titles:
  • Strategische marketingplanning.
Subject(s): DDC classification:
  • 658.802 ALS.A
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce 658.802 ALS.A (Browse shelf(Opens below)) 1 Available COM8959
Book Book Dept. of Commerce Processing Center Dept. of Commerce 658.802 ALS.A (Browse shelf(Opens below)) 1 Available COM8939

"Published in Dutch by Noordhoff Publishers, 1993, 2017."

Includes bibliographical references (pages 411-416) and index.

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