Consumer behaviour and branding: Concepts, readings and cases- The Indian Context Ramesh Kumar, S

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Material type: Text

TextSeries: Publication details: Pearson: New Delhi 2009Edition: Description: 607 pSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.8342 RAM-C (Browse shelf(Opens below))	Available		COM07329

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Previous	658.8342 PAR.C Contemprary issues in marketing &consumer	658.8342 PRA.T Theory of consumer behaviour	658.8342 RAJ.C Consumer Behavior: Concepts,Applications and cases/	658.8342 RAM-C Consumer behaviour and branding: Concepts, readings and cases- The Indian Context	658.8342 RAV.C Consumer behaviour in tourism	658.8342 SAD-M Models in consumer buying ehaviour	658.8342 SCH-C Consumer behaviour	Next

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