Strategic brand management: Building, measuring and managing brand equity Keller, kevin Lane

By:

Material type: Text

TextSeries: Publication details: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2003Edition: 2 EditionDescription: 816 pSubject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.8343 KEL-S2 (Browse shelf(Opens below))	Available		COM03711

Previous		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8343 JYO.M Managing of corporate brand/	658.8343 KAP-N4 New strategic brand management	658.8343 KAR-D Definitive book of Branding	658.8343 KEL-S2 Strategic brand management: Building, measuring and managing brand equity	658.8343 KEL-S3 Strategic brand management: Building, measuring and managing brand equity	658.8343 KUM.H Handbook of research on customer equity in marketing	658.8343 LIN-B2 Brand sense: Sensory secrets behind the stuff we buy	Next

There are no comments on this title.

to post a comment.