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Managing customers as investments: The strategic value of customers in the long run Sunil Gupta and Lehmann, Donald R

By: Material type: TextTextSeries: Publication details: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2005Edition: Description: 205 pSubject(s): DDC classification:
  • 332.678 SUN-M
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce 332.678 SUN-M (Browse shelf(Opens below)) Available COM03339

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