Advertising and promotion challenge: Vaguely right or precisely wrong Lodish, Leonard M

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Material type: Text

TextSeries: Publication details: Oxford University Press, New York 1986Edition: Description: 188 pSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	659.1 LOD-A (Browse shelf(Opens below))	Available		COM00937

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659.1 KAN-A Advertising: Trends and cases	659.1 KAZ-A3 Advertising and sales promotion	659.1 KER.A Advertising in leisure and tourism/	659.1 LOD-A Advertising and promotion challenge: Vaguely right or precisely wrong	659.1 MAN-A Advertising management: Concepts and cases	659.1 NAV-A Advertising and consumer reaction in India	659.1 NIC-G Great advertising campaigns	Next

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