Includes bibliographical references and index.

Growth patterns and emerging opportunities in nutraceutical and functional food categories: market overview / Jeff Hilton -- Market analysis and concept development of functional foods / Joe Bogue, Orla Collins, Amy Jane Troy -- Marketing challenges and strategies / Sourya Datta -- The strategic viewpoints of innovation and marketing teams on the development of novel functional foods / Karin Tollin, Antonia Erz, Jesper Vej -- Food safety: marketing trends intended for consumer awareness and partnership / Palma Ann Marone -- Intellectual property considerations / Brent Batzer, Joseph Cwik, George Carrera, Jr. -- Regulatory constraints on new product development and approval procedures in the United States / Jennifer Shield, Jacqueline Kuler, Abhishek Gurnani -- Formulations and challenges: a special emphasis on stability and safety evaluations / Surashree Sen Gupta, Mahua Ghosh -- Nutraceutical formulations and challenges / Raj K. Keservani [and others] -- Sourcing, supply chain, and manufacturing of nutraceutical and functional foods / Sourya Datta -- Raw materials analysis and quality control / Varuzhan Sarkisyan, Vladimir Bessonov, Alla Kochetkova -- Strategize the research investigations: pre-clinical and clinical evaluations / Victor Tutelyan [and others] -- Concepts of flavor creation in novel nutraceuticals and functional food formulations / Shane T. McDonald -- Product design for bread through mind genomics and cognitive economics / Howard Moskowitz [and others] -- Global market entry regulations for nutraceuticals, functional foods, dietary/food/health supplements / Andrew Shao -- US regulation of food label claims / James E. Hoadley -- Nutraceutical and functional food regulations in the European Union / Nicola Luigi Bragazzi [and others] -- Health foods and foods with health claims in the Asian subcontinent: countries of the Association of Southeast Asian Nations / Jerzy Zawistowski -- Nutraceutical innovation and health claims in China / Chun Hu -- Functional foods in line with young consumers: challenges in the marketplace in Slovenia / Tina Vukasovic -- Medical foods and US regulations / Claudia Lewis [and others] -- Regulatory approvals, intellectual property, branding and trademark in nutraceuticals and functional foods / Leighton K. Chong, Lawrence J. Udell, Bernard W. Downs -- Nutritional supplements in wound care / Ryan Dickerson [and others] -- Development of low cost and eco-friendly feed for various candidate species for the sustainability of commercial aquaculture and reduction of aquatic pollution / Kartik Baruah, Parisa Norouzitallab, Asim Kumar Pal -- Strategies on adverse event reporting: a global framework for nutraceutical industry / Kristy Appelhans, Joyce Cao -- Genetically modified products and GMO foods: a game of chance? / John Hudson.

Assessing everything from conceptualization of new products to marketing, this book provides a solid framework through which readers understand key concepts related to innovation, process development, research support, regulation, manufacturing, quality control, and marketing of functional food and nutraceutical products. Chapters provide insight into competitive analysis of the market, product design and development, intellectual property, ingredient sourcing, cost control, sales and marketing strategies.