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Essentials of marketing management / Geoff Lancaster and Lester Massingham.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 464 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138038882 (hardback : alk. paper)
  • 9781138038967 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Essentials of marketing managementDDC classification:
  • 658.8 23 LAN.E
LOC classification:
  • HF5415.13 .L335 2018
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Campus Library Kariavattom Processing Center Campus Library Kariavattom 658.8 LAN.E (Browse shelf(Opens below)) Available UCL29362

Earlier ed.: 2011.

Includes bibliographical references and index.

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