Cases in public relations strategy / editors, Burton St. John, III, University of Colorado-Boulder, Diana Knott Martinelli, West Virginia University, Robert S. Pritchard, University of Oklahoma, Cylor Spaulding, Georgetown University.

Contributor(s):

St. John, Burton, 1957- [editor.]

Material type: Text

TextPublisher: Los Angeles : SAGE, [2019]Description: xxiii, 189 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781506349152 (pbk. : acidfree paper)

Subject(s):

DDC classification:

659.2 23 PUP.P

LOC classification:

HM1221 .C375 2019

Contents:

Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	659.2 PUP.P (Browse shelf(Opens below))	Available		UCL29195

Includes bibliographical references and index.

Branding -- Community relations -- Integrated communication -- Financial communication -- Issue advocacy -- Health communication -- Crisis communication -- Further views in public relations strategy.

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