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Advances in Corporate Branding

By:

Balmer, John M T

Material type: Text

Text

TextPublication details: London Palgrave Macmillan 2018DDC classification:

658.827 BAL.A

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 BAL.A (Browse shelf(Opens below))	Available		UCL26883

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Previous	658.812 PAL.I The intelligent marketer's guide to data privacy. : the impact of big data on customer trust	658.812 RIC.C Customer-centric marketing: Supporting sustainability in the digital age	658.812 URV.C Customer relationship management	658.827 BAL.A Advances in Corporate Branding	658.827 BEV.B Brand management :Co.creating meaningful brands	658.827 BUR.I Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling	658.827 GAB.B Brand psychology: Consumer perceptions corporate reputations	Next

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