Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu.
Material type:
TextDescription: 233 pages ; 22 cmISBN: - 9789351508168 (PB)
- 302.230954 23 THU.C
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| 302.230954 NAR.I India connected : mapping the impact of new media / | 302.230954 RAV.N No Limits: Media studies from India | 302.230954 SUR.M Media Communication and Reporting | 302.230954 THU.C Communicating India's soft power : Buddha to Bollywood / | 302.230954 UDA.M Making news: Handbook of the media in contemporary India | 302.230954 VAN.I Indian media business | 302.231 CUR.M Misunderstanding the internet |
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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