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Brand management: Research theory and practice

By:

Heding, Tilda

Material type: Text

Text

TextPublication details: London Routledge 2016DDC classification:

658.827 HED.B

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 HED.B (Browse shelf(Opens below))	Available		UCL23408

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Previous	658.827 BEV.B Brand management :Co.creating meaningful brands	658.827 BUR.I Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling	658.827 GAB.B Brand psychology: Consumer perceptions corporate reputations	658.827 HED.B Brand management: Research theory and practice	658.827 HOR.B Brands with a conscience	658.827 JAG.B Brand switch: Principles and strategies for brand success	658.827 KAP.H Kapferer on luxury: How luxury brands can grow yet remain rare	Next

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