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Kapferer on luxury: How luxury brands can grow yet remain rare

By:

Kapferer, Jean-Noel

Material type: Text

Text

TextPublication details: London Kogan page 2015DDC classification:

658.827 KAP.H

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 KAP.H (Browse shelf(Opens below))	Available		UCL23828

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Previous	658.827 HED.B Brand management: Research theory and practice	658.827 HOR.B Brands with a conscience	658.827 JAG.B Brand switch: Principles and strategies for brand success	658.827 KAP.H Kapferer on luxury: How luxury brands can grow yet remain rare	658.827 KOM.B Brand challenge: Adapting branding to sectorial imperatives	658.827 PAT.B Brand management	658.827 PON.B Better mousetrap: Brand invention in a media	Next

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