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Rethinking prestige branding: Secrets of the Ueber - brands

By:

Schaefer, Wolfgang

Contributor(s):

Kuehlwein, J P

Material type: Text

Text

TextPublication details: London Kogan Page 2015Subject(s):

Management

DDC classification:

658.827 SCH.R

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 SCH.R (Browse shelf(Opens below))	Available		UCL23912

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Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available			Next
Previous	658.827 KOM.B Brand challenge: Adapting branding to sectorial imperatives	658.827 PAT.B Brand management	658.827 PON.B Better mousetrap: Brand invention in a media	658.827 SCH.R Rethinking prestige branding: Secrets of the Ueber - brands	658.827 ZAR.H Handbook of brand management scales	658.83 BEL.Q Qualitative consumer and marketing research	658.83 BEN.M Markering research :	Next

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