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Principles of direct and database marketing A digital orientation /
Material type:
TextPublication details: Noida : Pearson Education , 2012.Edition: 4th edDescription: xvi+517ISBN: - 9788131764411
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Kerala University Library | Kerala University Library | X:51:(D651) Q2 (Browse shelf(Opens below)) | Available | 295203 |
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| X:51(D651) N8 Transparent market Management challenges in the electronic age / | X:51:(D651) P5 On-line marketing Principles and current practices / | X:51:(D651) P7 Branding unbound The future of advertising,sales and the brand experience in / | X:51:(D651) Q2 Principles of direct and database marketing A digital orientation / | X:51:(D651) Q4 Creating new markets in the digital economy Value and worth / | X:51:(D651) Q9 E-Marketing/ | X:51:(D651) R1 Amazon Unbound: Jeff Bezos and the Invention of a Global Empire |
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