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Consumer mind Brand perception and the implication for marketers /
Material type:
TextPublication details: U. K. : KoganPage , 2012.Description: xviii+178ISBN: - 9780749465704
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Kerala University Library | Kerala University Library | X:321:(S:4) Q2 (Browse shelf(Opens below)) | Available | 292501 |
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| X:321ObY12-33.212 R2 Dynamics of consumer behaviour: a focus on the urban youth in Kerala | X:321Ok51 N8 Consumer psychology for marketing / | X:321:(S) Q5 The cambridge handbook of consumer psychology | X:321:(S:4) Q2 Consumer mind Brand perception and the implication for marketers / | X:321(S):f Q6 Qualitative research methods in consumer psychology: etnography and culture/ | X:321:(Y) P0 Consumer society Reader / | X:321y7 Q3 Case studies in consumer behaviour / |
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