Advertising and the mind of the consumer what works,what doesn't and why /

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Material type: Text

TextPublication details: Australia : Allen& Unwin , 2010.Edition: 3rd edDescription: xii+366ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	X:513 Q0 (Browse shelf(Opens below))	Available		281441

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Previous	X:513 P7 Advertising Principles and practice /	X:513 P71 Advertising An IMC perspective /	X:513 P8 Foundations of advertising - theory and practice /	X:513 Q0 Advertising and the mind of the consumer what works,what doesn't and why /	X:513 Q2 Advertising and brand building Principles and case studies /	X:513 Q21 Advertising : Principles and practice /	X:513 Q3 Advertising creative Strategy, copy, design /	Next

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