Marketing research and consumer behaviour /

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Material type: Text

TextPublication details: New Delhi : Vikas Publishing House , 2003.Description: xvi+761ISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
General	Kerala University Library	Kerala University Library	X:321-51:f P3-P3;1 (Browse shelf(Opens below))	Available	270341

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Previous	X:321-5 P5 Magic numbers for consumer marketing Key measures to evaluate marketing success /	X:321-51.2om687Q3(RT) A comparative study on factors influencing brand loyalty among consumers in Kenya and India Case of soft drink consumers /	X:321-5130gNY P1(RT) Influence of commercial advertising through television on the purchase behaviour of consumers /	X:321-51:f P3-P3;1 Marketing research and consumer behaviour /	X:321-51:f P5 Researching Customer Satisfaction & Loyalty How to find out what people really think /	X:321-51:f P6 Ethnography for marketers A guide to consumer immersion /	X:321-51(Y31).212 P8(RT) Consumer products marketing in rural Kerala /	Next

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