Foundations of advertising - theory and practice /

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Material type: Text

TextPublication details: Mumbai : Himalaya Publishing House , 2008.Edition: 7th edDescription: 470 pSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	X:513 P8 (Browse shelf(Opens below))	Available		268987

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Previous	X:513 P6-P6;1(TB)-P6;2 Advertising planning and implementation /	X:513 P7 Advertising Principles and practice /	X:513 P71 Advertising An IMC perspective /	X:513 P8 Foundations of advertising - theory and practice /	X:513 Q0 Advertising and the mind of the consumer what works,what doesn't and why /	X:513 Q2 Advertising and brand building Principles and case studies /	X:513 Q21 Advertising : Principles and practice /	Next

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