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Strategic marketing management text and cases /

By:

Ferrell, Oc

Material type: Text

Text

TextPublication details: Ohio : south Western Pub , 1994.Description: Ppxv, 404 23cms

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	LC1 Live Collection Groud Floor	X:51-8y7 N4 (Browse shelf(Opens below))	LC1	Available		221314

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Previous	X:51-8:(T) P1 Handbook of sales and marketing training /	X:51-8y7 K6 Marketing management Cases from the emerging countires /	X:51-8y7 M6 Marketing managemnet cases Planning and executing marketing strategy /	X:51-8y7 N4 Strategic marketing management text and cases /	X:51:(B28) K9 Economic analysis for marketing decisions /	X:51(D651) N8 Transparent market Management challenges in the electronic age /	X:51:(D651765) Q5 Flash winners New E-commerce model for success /	Next

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