Assessing the effectiveness of advertising / (Record no. 9691)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovell, Mark And |
| 245 ## - TITLE STATEMENT | |
| Title | Assessing the effectiveness of advertising / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Business Books |
| Place of publication | London |
| Year of publication | 1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv+ 282 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Potter, Jack |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:513 L5-L5;1 | 176677 | 0.00 | 12/08/2017 | General | ||||
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:513 L5-L5;1 | 176678 | 0.00 | 12/08/2017 | General |