Teaching marketing / (Record no. 733995)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01489cam a2200241 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781035308132 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.80711 TEA |
Edition number | 23 |
245 00 - TITLE STATEMENT | |
Title | Teaching marketing / |
Statement of responsibility, etc | Edited by Ross Brennan and Lynn Vos. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Cheltenham : |
Name of publisher | Edward Elgar, |
Year of publication | 2021. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi, 326 pages ; |
490 1# - SERIES STATEMENT | |
Series statement | Elgar guides to teaching |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Business education. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Enseignement commercial. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Brennan, Ross, |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Vos, Lynn, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Institute of Management | Institute of Management | General Stacks | 24/07/2024 | 3231.95 | 658.80711 TEA | IMK17149 | 24/07/2024 | Book |