Teaching marketing / (Record no. 733995)

MARC details
000 -LEADER
fixed length control field 01489cam a2200241 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781035308132
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80711 TEA
Edition number 23
245 00 - TITLE STATEMENT
Title Teaching marketing /
Statement of responsibility, etc Edited by Ross Brennan and Lynn Vos.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Cheltenham :
Name of publisher Edward Elgar,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 326 pages ;
490 1# - SERIES STATEMENT
Series statement Elgar guides to teaching
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business education.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Enseignement commercial.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brennan, Ross,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vos, Lynn,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 24/07/2024 3231.95 658.80711 TEA IMK17149 24/07/2024 Book