Marketing Communication & Advertising (Record no. 721655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00353nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789383096886 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | NAI.M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NAIK (kalpesh Dhirubhai) |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communication & Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2, 2023 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi |
| Name of publisher | Horizon Press |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288 pages |
| Other physical details | 7.87 x 5.51 x 1.57 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Dept. of Communication and Journalism | Dept. of Communication and Journalism | 17/04/2024 | 659.1 NAI.M | DCJ7185 | 17/04/2024 | Book |