Marketing Management (Record no. 714704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00320 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | cc |
| Classification number | X:51-8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip etc |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson India Education Services Pvt.Ltd. |
| Year of publication | 2022 |
| Place of publication | UP |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Source of classification or shelving scheme | Colon Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home Library | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification | G | Kerala University Library | Kerala University Library | General Stacks | 14/03/2024 | 16 | 935.00 | X:51-8 R2 | 324295 | 1100.00 | 14/03/2024 | General |