Digital marketing strategies for success in industry 4.0/ (Record no. 711196)

MARC details
000 -LEADER
fixed length control field 00467nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789395546645
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05467
Item number POD/D
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Poddar, Ajay
245 ## - TITLE STATEMENT
Title Digital marketing strategies for success in industry 4.0/
Statement of responsibility, etc Ajay Poddar, Shobhna Poddar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Academic University Press,
Year of publication 20233.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 322p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social media marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term B2B marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Poddar, Shobhna
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management Processing Center 12/02/2024 purchase 1995.00 658.05467 POD/D IMK17590 12/02/2024 Book