Strategic Market Management/ (Record no. 703261)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00403nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354243387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management/ |
| Statement of responsibility, etc | by David A Aaker and Christine Moorman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley India Adaptation |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi;309p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jamid ul islam, Zillur Rahman |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 02/11/2023 | 829.00 | 658.8 AAK/S | USCA6322 | 02/11/2023 | Book |