Marketing management : (Record no. 702537)
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000 -LEADER | |
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fixed length control field | 00436cam a22001578i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789352807383 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 RAM/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Ramaswamy, V. S |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Sub Title | Indian context, global perspective / |
Statement of responsibility, etc | V. S. Ramaswamy, S. Namakumari |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Sage, |
Year of publication | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xivii, 798p.: |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Namakumari, S., |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Management | Institute of Management | General Stacks | 30/10/2023 | 995.00 | 658.8 RAM/M | IMK17497 | 30/10/2023 | Book |