Marketing management : (Record no. 702537)

MARC details
000 -LEADER
fixed length control field 00436cam a22001578i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789352807383
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAM/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Ramaswamy, V. S
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title Indian context, global perspective /
Statement of responsibility, etc V. S. Ramaswamy, S. Namakumari
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Sage,
Year of publication 2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xivii, 798p.:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 30/10/2023 995.00 658.8 RAM/M IMK17497 30/10/2023 Book