Creating a successful digital presence : (Record no. 697680)

MARC details
000 -LEADER
fixed length control field 02551cam a22002178i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367460372
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.20285 FLE/C
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Fletcher,Gordon
245 10 - TITLE STATEMENT
Title Creating a successful digital presence :
Sub Title objectives, strategies and tactics /
Statement of responsibility, etc Gordon Fletcher and Noel Adolphus.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 193p.:
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a start-up, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet in public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Adolphus,Noel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 25/09/2023 3516.50 659.20285 FLE/C IMK16928 25/09/2023 Book