Rural marketing: (Record no. 697371)
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000 -LEADER | |
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fixed length control field | 00428nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131732632 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8R |
Item number | KRI |
245 ## - TITLE STATEMENT | |
Title | Rural marketing: |
Sub Title | text and cases/ |
Statement of responsibility, etc | C.S.G Krishnamacharyalu,Lalitha Ramakrishnan |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Pearson, |
Year of publication | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 587p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Social marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Rural industry |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lalitha Ramakrishnan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Management | Institute of Management | General Stacks | 19/09/2023 | 675.00 | 658.8R KRI | IMK17456 | 19/09/2023 | Book |