Event management for the tourism and hospitality industries / (Record no. 697315)

MARC details
000 -LEADER
fixed length control field 01754cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367649920
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 394.2068
Item number KOL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Bonita M Kolb
245 10 - TITLE STATEMENT
Title Event management for the tourism and hospitality industries /
Statement of responsibility, etc Bonita M Kolb.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix, 164p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Tourism
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Hospitality industry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 19/09/2023 3516.50 394.2068 KOL IMK16929 19/09/2023 Book