Absolute essentials of digital marketing / (Record no. 696635)

MARC details
000 -LEADER
fixed length control field 01562cam a2200169 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781003015789
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05467 CHA/A
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Charlesworth, Alan
245 10 - TITLE STATEMENT
Title Absolute essentials of digital marketing /
Statement of responsibility, etc Alan Charlesworth.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2021
300 ## - PHYSICAL DESCRIPTION
Number of Pages 101p.:
490 0# - SERIES STATEMENT
Series statement Absolute essentials of business and economics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 05/09/2023 4251.50 658.05467 CHA/A IMK16938 05/09/2023 Book