Absolute essentials of digital marketing / (Record no. 696635)
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000 -LEADER | |
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fixed length control field | 01562cam a2200169 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781003015789 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.05467 CHA/A |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Charlesworth, Alan |
245 10 - TITLE STATEMENT | |
Title | Absolute essentials of digital marketing / |
Statement of responsibility, etc | Alan Charlesworth. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxon: |
Name of publisher | Routledge, |
Year of publication | 2021 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 101p.: |
490 0# - SERIES STATEMENT | |
Series statement | Absolute essentials of business and economics |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Internet marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Management | Institute of Management | General Stacks | 05/09/2023 | 4251.50 | 658.05467 CHA/A | IMK16938 | 05/09/2023 | Book |