Fundamentals of digital marketing/ (Record no. 695547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789393631152 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.05467 |
| Item number | PAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Patnaik, Janaki Ballav |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing/ |
| Statement of responsibility, etc | Janaki Ballav Patnaik and Manjusmita Dash. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Oxford Publishers and Distributors, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 205 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing | Social media | Strategic planning | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Advertising & Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Manjusmita Dash |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | General Stacks | 14/08/2023 | 1495.00 | 658.05467 PAT | IMK17337 | 14/08/2023 | Book |