Strategic marketing: (Record no. 695510)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789387985421 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.402M |
| Item number | SHU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shukla, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing: |
| Sub Title | planning and implementation/ |
| Statement of responsibility, etc | Rajeev Shukla. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jaipur: |
| Name of publisher | Horizon Press, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | General Stacks | 14/08/2023 | 1895.00 | 658.402M SHU | IMK17369 | 14/08/2023 | Book | |||||
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 13/02/2024 | 1895.00 | 658.402 SHU/S | USCA6418 | 13/02/2024 | Book | Dewey Decimal Classification |