Planning and management of advertising and marketing/ (Record no. 695226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789387985384 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pradhan, B. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Planning and management of advertising and marketing/ |
| Statement of responsibility, etc | B. K. Pradhan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jaipur: |
| Name of publisher | Horizon Press, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 272 Pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and Marketing of Products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | General Stacks | 09/08/2023 | 1895.00 | 659.1 PRA | IMK17323 | 09/08/2023 | Book |