Consumer behavior / (Record no. 694720)

MARC details
000 -LEADER
fixed length control field 00578cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130673358
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2 SCH/C
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Schiffman, Leon G.
245 10 - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc Leon G. Schiffman, Leslie Lazar Kanuk.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, NJ :
Name of publisher Pearson Prentice Hall,
Year of publication c2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 587, [67] p. :
Other physical details col. ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Motivation research (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 27/10/2003 658.834 2 SCH/C USCK3970 02/08/2023 Book