Marketing management/ (Record no. 694714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00320nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-463362-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SAX/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc | by Rajan Saxena |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | . - New Delhi |
| Name of publisher | : Tata McGrawhilpublishing company |
| Year of publication | ,1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi+571pages |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Kollam, University of Kerala | Study Centre Kollam, University of Kerala | 19/09/1998 | 658.8 SAX/M | USCK3797 | 02/08/2023 | Book |