Advertising, sales and promotion management/ (Record no. 692971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789389951899 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla, S. A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, sales and promotion management/ |
| Statement of responsibility, etc | S. A. Chunawalla. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai: |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 418 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | General Stacks | 12/07/2023 | 598.00 | 659.1 CHU | IMK17045 | 12/07/2023 | Book |