Services marketing : (Record no. 691995)
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000 -LEADER | |
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fixed length control field | 00530nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789353160777 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8S |
Item number | ZEI |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Zeithaml, Valarie A. |
245 ## - TITLE STATEMENT | |
Title | Services marketing : |
Sub Title | integrating customer focus across the firm/ |
Statement of responsibility, etc | Valarie A. Zeithaml,...et al. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai: |
Name of publisher | McGraw Hill Education, |
Year of publication | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 582 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Services marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bitner, Mary Jo |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gremler, Dwayne D. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Pandit, Ajay |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Institute of Management | Institute of Management | General Stacks | 26/06/2023 | 1095.00 | 658.8S ZEI | IMK17203 | 26/06/2023 | Book | ||||
Institute of Management | Institute of Management | General Stacks | 05/07/2023 | 930.00 | 658.8S ZEI | IMK17157 | 05/07/2023 | Book |