Services marketing : (Record no. 691995)

MARC details
000 -LEADER
fixed length control field 00530nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789353160777
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8S
Item number ZEI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Zeithaml, Valarie A.
245 ## - TITLE STATEMENT
Title Services marketing :
Sub Title integrating customer focus across the firm/
Statement of responsibility, etc Valarie A. Zeithaml,...et al.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai:
Name of publisher McGraw Hill Education,
Year of publication 2019.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 582 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Services marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pandit, Ajay
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management General Stacks 26/06/2023 1095.00 658.8S ZEI IMK17203 26/06/2023 Book
        Institute of Management Institute of Management General Stacks 05/07/2023 930.00 658.8S ZEI IMK17157 05/07/2023 Book