International marketing/ (Record no. 690148)

MARC details
000 -LEADER
fixed length control field 00531nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789389538243
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8In
Item number CAT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Cateora, Philip R.
245 ## - TITLE STATEMENT
Title International marketing/
Statement of responsibility, etc Philip R. Cateora, R. Bruce Money, Mary C .Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 18th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai:
Name of publisher McGraw Hill,
Year of publication 2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii; 680p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term International marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Money, R. Bruce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management General Stacks 14/06/2023 925.00 658.8In CAT IMK17178 14/06/2023 Book