International marketing/ (Record no. 690148)
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000 -LEADER | |
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fixed length control field | 00531nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789389538243 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8In |
Item number | CAT |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Cateora, Philip R. |
245 ## - TITLE STATEMENT | |
Title | International marketing/ |
Statement of responsibility, etc | Philip R. Cateora, R. Bruce Money, Mary C .Gilly, John L. Graham. |
250 ## - EDITION STATEMENT | |
Edition statement | 18th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai: |
Name of publisher | McGraw Hill, |
Year of publication | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxviii; 680p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | International marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Money, R. Bruce |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gilly, Mary C. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Graham, John L. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Institute of Management | Institute of Management | General Stacks | 14/06/2023 | 925.00 | 658.8In CAT | IMK17178 | 14/06/2023 | Book |