Enchantment : (Record no. 684395)

MARC details
000 -LEADER
fixed length control field 02172cam a22002654a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781591843795
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1591843790
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Edition number 22
Item number KAW-E
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kawasaki, Guy,
245 10 - TITLE STATEMENT
Title Enchantment :
Sub Title the art of changing hearts, minds, and actions /
Statement of responsibility, etc Guy Kawasaki.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Portfolio/Penguin,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiii, 211 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [191]-192) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Persuasion (Psychology) in organizations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Persuasion (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Influence (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1114/2010046009-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1114/2010046009-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Entrepreneurship Development Cell Dept. of Futures Studies Dept. of Futures Studies Processing Center 12/05/2023 399.00 658.80019 KAW-E DFSEDC97 12/05/2023 Book