Influence: (Record no. 684281)

MARC details
000 -LEADER
fixed length control field 01998nam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780061241895
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.8
Item number ROB
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Robert B., Cialdini
245 ## - TITLE STATEMENT
Title Influence:
Sub Title The Psychology of Persuasion/
Statement of responsibility, etc Cialdini Robert B.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NEW YORK:
Name of publisher COLLINS BUSINESS,
Year of publication 1993.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 336 p.
520 ## - SUMMARY, ETC.
Summary, etc 'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes?. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.<br/><br/>The book is available online for convenient shopping. You can bag this book from Amazon.in today by following a few easy steps.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Psychology of Persuasion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Entrepreneurship Development Cell Dept. of Futures Studies Dept. of Futures Studies Processing Center 12/05/2023 599.00 153.8 ROB DFSEDC83 12/05/2023 Book