Consumer Behavior: (Record no. 679490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355321503 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | MOT.C |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | Colon Classification |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mothersbaugh,David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior: |
| Sub Title | Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteenth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NewDelhi |
| Name of publisher | McGraw-Hill |
| Year of publication | 2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| School of Distance Education, University of Kerala, Kariavattom Campus | School of Distance Education, University of Kerala, Kariavattom Campus | 20/04/2023 | 658.8342 MOT.C | SDE30820 | 20/04/2023 | Book |