Absolute essentials of advertising / (Record no. 672866)
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000 -LEADER | |
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fixed length control field | 01780cam a22002058i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781032007663 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781032007687 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 TUR.A |
Edition number | 23/eng/20220107 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Turnbull, Sarah, |
245 10 - TITLE STATEMENT | |
Title | Absolute essentials of advertising / |
Statement of responsibility, etc | Sarah Turnbull. |
250 ## - EDITION STATEMENT | |
Edition statement | 1 Edition. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 87pages cm. |
490 0# - SERIES STATEMENT | |
Series statement | Absolute essentials of business and economics |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising. At Undergraduate level, the book provides a valuable support for traditional or blended online teaching. For Postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Strategic planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Internet advertising. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
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Dept. of Communication and Journalism | Dept. of Communication and Journalism | 01/03/2023 | 659.1 TUR.A | DCJ6913 | 01/03/2023 | Book |