Absolute essentials of advertising / (Record no. 672866)

MARC details
000 -LEADER
fixed length control field 01780cam a22002058i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781032007663
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781032007687
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TUR.A
Edition number 23/eng/20220107
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Turnbull, Sarah,
245 10 - TITLE STATEMENT
Title Absolute essentials of advertising /
Statement of responsibility, etc Sarah Turnbull.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 87pages cm.
490 0# - SERIES STATEMENT
Series statement Absolute essentials of business and economics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising. At Undergraduate level, the book provides a valuable support for traditional or blended online teaching. For Postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Dept. of Communication and Journalism Dept. of Communication and Journalism 01/03/2023 659.1 TUR.A DCJ6913 01/03/2023 Book