Marketing Management/ (Record no. 665291)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789325982406 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KUM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar,Arun |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management/ |
| Statement of responsibility, etc | by Arun Kumar and N Meenakshi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Vikas Publishing House, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii,668p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meenakshi,N [author] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 26/11/2022 | 599.00 | 658.8 KUM/M | USCA5844 | 26/11/2022 | Book |