Role of celebrity in the effectiveness of advertising (Record no. 657169)

MARC details
000 -LEADER
fixed length control field 00305nam a2200097 4500
084 ## - OTHER CLASSIFICATION NUMBER
Classification number X:513obS:74
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name SINIMOL, V N
245 ## - TITLE STATEMENT
Title Role of celebrity in the effectiveness of advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Department of Commerce, M G College, Thiruvananthapuram
Name of publisher University of Kerala
Year of publication 2019
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type PhD Thesis
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Thesis Kerala University Library Kerala University Library Reference 13/09/2022 X:513obS:74 Q9 G43387 13/09/2022 PhD Thesis