Men,Motives and Markets/ (Record no. 653952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a22001457a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ALD/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Alderson,Wroe |
| 245 ## - TITLE STATEMENT | |
| Title | Men,Motives and Markets/ |
| Statement of responsibility, etc | by Wroe Alderson and Michael H Halbert |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 118p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice-Hall Foundations of Marketing Series. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Halbert,Michael H[joint author] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 08/08/2022 | 9.50 | 658.8 ALD/M | USCA1726 | 08/08/2022 | Book |